Swiss mattress spring firm Spuhl opens first Indian showroom

Swiss firm Spuhl AG, now part of the US-based Leggett & Plat Inc, a global manufacturer of machines for production of spring units used in upholstery and mattresses, opened its first showroom outside Switzerland in India in Hyderabad on Wednesday.

With spring mattresses accounting for less than five per cent of the total mattresses sold in India, Spuhl is betting big on the domestic market. It has so far sold about 30 machines, with a capacity of 80 springs a minute each, in India, including to top players such as Kurl-on and Sleepwell.

Spuhl, which sells about 200 units of this model globally, with each costing about Rs 1 crore, will be particularly focusing on smaller players in the mattress market.

One segment that has been looking at diversifying its sleeping products by introducing spring is the domestic coir mattress manufacturers, who have been hit by rising latex prices and increasing competition from the foam mattress industry.

The coir mattress industry is looking at producing new specialised products such as hard mattresses for government hospitals and specialised mattresses for those suffering from back pain and other related ailments.

Source:http://www.thehindubusinessline.com/industry-and-economy/marketing/article2854240.ece

Also see:
Mattress Buying Guide India – Brands, Price, Reviews, Models